Icons of cycling: Cheap Oakley M Frame Sunglasses

— Take a backward look at the eyewear that defined an era

M is for menacing: cycling never looked so intimidating.

The M Frame was when Oakley got serious. Five years earlier its groundbreaking cycling eyewear, the Factory Pilot Eyeshades, had looked cool, crazy, kooky, geeky even.

It had taken a maverick like Greg LeMond to bring them to the conservative pro peloton of 1985. Oakley was a small, Californian startup at the time. The following year virtually every rider in the peloton was begging replica Oakley founder Jim Jannard for a pair. So when Oakley introduced the M Frame in 1990 it meant business.

It could be because the M Frame is inextricably linked with Lance Armstrong, or because Oakley’s European rivals went for a completely different style of replica sunglasses, but from 1990 until 2006 — the year after Armstrong retired (the first time) — the M Frame was the inscrutable, menacing face of cycling.

Perhaps the best-loved illustration of the cheap Oakley M Frame’s putative power over its bug-eyed Euro competitors was when Armstrong issued ‘the Look’ from behind his blue iridium lenses directly into the white Rudy Project Tayos of Jan Ullrich at the foot of Alpe d’Huez in 2001.

It didn’t matter that we couldn’t see the eyes of the two riders — the expressions their respective eyewear lent them told the whole story. The robot had mercilessly crushed the irritating bug and was now on the rampage, destroying everything in its path.

Magic and mystery

Greg LeMond in the 1990 Tour de France.

The M Frame was originally called ‘Mumbo’ in 1989 but all but the first letter of the name was deleted after clothing company Mambo objected. Simply being known as ‘M’ was far more effective as it turned out.

Consumers wondered whether ‘M’ referred to the shape of the frame, whether it had something to do with the fictional head of MI6 in the Bond films or simply accepted it as the call sign of the most desirable fake glasses in cycling.

Oakley had hit upon a winning and timeless formula: a minimal but tough and flexible strip that sat at eyebrow level so as not to obscure vision, into which snapped an equally tough polycarbonate lens with high optical quality that could be swapped in a matter of seconds.

Oakley’s rubbery Unobtainium material was used for the ‘earsocks’ and nose bridge. The M Frame was flawless.

In 2007 Oakley outlet finally unveiled the successor to the M Frame: the Radar. For many its over-engineered appearance was a backward step. However, Oakley replica had a large enough following that the Radar was accepted.

What’s for certain is that a look from behind a pair of Radars, or even the latest retro-looking Jawbreakers, will never equal a look from M Frames.

These $20 Oakley replica sunglasses might be giving Olympic athletes an advantage


While best and the brighest athletes from around the world are in the spotlight at the Olympics to get their shine on, they’ve found shade in the form of special glasses made by Oakley.

The Green Fade replica sunglasses utilize Oaklely’s Prizm lens technology, which fine-tunes the individual wavelengths of color to sharpen vision and reveals subtle detail that would otherwise be unseen. It’s handy for the average person, but especially useful for an athlete who has to pay close attention to their surroundings.

The lenses essentially create an artificial color spectrum—a version of the world where everything is just a little clearer—that is designed to improve performance. For example, beach volleyball players may be able to better spot the white of the ball against the light blue sky so they can ensure they are in position for the next hit.

The effect is acheived by modifying the wavelengths as they pass through the lenses. Specific dyes are used in the polycarbonate lenses to create tints that make it possible to change the transparency and opacity of each wavelength.

While the concept behind the fake sunglasses make sense, and a similar version of the lens used in ski and snowboard goggles created a frenzy at that 2014 Winter Olympics, there’s not a ton of scientific evidence to suggest typical tinted shades create an improvement in performance.

One study conducted by the Pacific University College of Optometry found some lenses to offer improvements in vision and that athletes prefer the tinted shades to clear lenses. But other studies, including one from researchers at the University of Ballarat’s Human Movement and Sports Science, found no actual improvement in performance in athletes wearing tinted glasses.

Of course, none of the lenses tested in the studies were the super specialized Green Fade glasses. It’s possible Oakley’s attention to detail in the replica glasses produce better results. And there’s something to be said for the placebo effect of making athletes feel more comfortable with the glasses on.

The shades aren’t just for Olympians, either; while the specialized version of the lenses can cost over $10, you can get your hands on glasses utilizing Prizm technology if you have $20 to spend. Just don’t expect to get Olympic-level performance during whatever task you wear them for.

Oakley outlet downsizing continues in O.C. with more layoffs expected

THe BIg A is seen reflected in Oakley glasses worn by Mark Carlstrom at Angel Stadium in Anaheim where a new Oakley store is now open. The shop creates custom glasses and can even engrave the tiny Big A logo seen at bottom right in the lens. Carlstrom was senior construction manager for the new shop. ///ADDITIONAL INFO ////  JEBB HARRIS ORANGE COUNTY REGISTER  -  oakley.0331.jah  - shot: 3/28/13 --   ///   Oakley is now the official eyewear of Angels Baseball and a new Oakley store is open at at Angel Stadium.
Several Oakley employees told the Register there were hundreds of layoffs announced Wednesday but asked the Register to avoid using their names in consideration of severance packages.

Oakley continues to downsize its Orange County base, with a reduction in its staff expected as several key operations shift to join parent company Luxottica Group in Ohio, New York and Italy.

The company – founded 41 years ago by Jim Jannard and known for its replica sport sunglasses and goggles – has been steadily shrinking over the past year as Luxottica, based in Milan, prepares to integrate several Oakley outlet uk divisions outside of California.

Luxottica, which bought Oakley for $2.1 billion in 2007, plans to move Oakley’s retail operation to its offices in Mason, Ohio, by the end of the year, the company said. The group’s New York office will manage all wholesale operations, and the Milan office will be in charge of marketing.

Oakley is now the official eyewear of Angels Baseball and a new Oakley store is open at at Angel Stadium. ///ADDITIONAL INFO ////  JEBB HARRIS ORANGE COUNTY REGISTER  -  oakley.0331.jah  - shot: 3/28/13 --   ///   Oakley is now the official eyewear of Angels Baseball and a new Oakley store is open at at Angel Stadium.
Oakley is now the official eyewear of Angels Baseball and a new Oakley store is open at at Angel Stadium.

Oakley’s research and development, design, engineering and manufacturing departments will remain in Foothill Ranch, along with a number of administrative positions.

Oakley said Wednesday that 15-20 percent of its Foothill Ranch workforce would be affected. Afterward, the company will employ roughly 2,000 people in the county and at an Encinitas office.

“Last year, we announced the further integration of cheap Oakley into Luxottica, allowing the brand to better leverage Luxottica’s resources, distribution channels, and manufacturing and market power,” a Luxottica spokesperson said in a statement. “This final stage of the integration will line Oakley up with the rest of Luxottica in terms of channels, functions and geographies, simplifying everything from decision-making to execution.”

Oakley's Cayden Larkin checks stock at the new Angel Stadium Oakley shop. ///ADDITIONAL INFO ////  JEBB HARRIS ORANGE COUNTY REGISTER  -  oakley.0331.jah  - shot: 3/28/13 --   ///   Oakley is now the official eyewear of Angels Baseball and a new Oakley store is open at at Angel Stadium.
Oakley’s Cayden Larkin checks stock at the new Angel Stadium Oakley shop.

Oakley’s apparel, footwear and accessories products will be “simplified,” the company said in the earnings call.

Sales have been struggling, the company stated, leading to a decrease in wholesale revenue of 1.6 percent in North America in the first half of the year compared with the same period a year ago.

Oakley replica in February laid off 76 people in Foothill Ranch. Last summer it cut 159 jobs there and eight in Encinitas, according to filings with the state.

The company also is closing its distribution operation in Ontario. A new distribution center will be built in Atlanta, Luxottica said.

Luxottica also owns Ray-Ban, Vogue Eyewear, Persol, Oliver Peoples and Alain Mikli and has licenses with Giorgio Armani, Burberry, Bulgari, Chanel, Dolce&Gabbana, Ralph Lauren, Tiffany & Co. and more.

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